Promotion of wool

Promotion of wool and the South African wool industry and its products is a strategic necessity to support the sustainability and profitability of all stakeholders within the industry.

Cape Wools SA displayed a wide range of wool products at the recently held Design Indaba Expo where 40 000 visitors viewed new and innovative products and local designs at the 10th Design Indaba Expo, held in Cape Town.  Last year the Cape Wools exhibition was well received and documented in the Visi magazine.  Click here for full article.

Calling all School children. 
Knit or crochet your own funky scarf and win South African Merino wool yarn for your next project.  Closing date for competition is 31 October 2013.  Read more...

The Campaign for Wool was initiated in October 2008 by His Royal Highness, the Prince of Wales, who had observed that the wool industry was facing enormous and unprecedented challenges.  The price of wool had plummeted to the point where farmers were being paid less for their sheep’s’ fleeces than the cost of having them shorn.  At the same time, sheep numbers were declining across the world, from Britain to Australia and New Zealand, and some farmers were losing confidence in the future of the wool industry.

NEWS RELEASE by Cape Wools SA, 31 July 13

CAPE Wools SA developed the Merino school project for Grade 4 and 5 learners to educate their young minds about the story of wool. The project was developed in conjunction with the Western Cape Education department and was structured to tie in with the existing Technology curriculum.