Promotion of wool

NEWS RELEASE by Cape Wools SA, 31 July 13

CAPE Wools SA developed the Merino school project for Grade 4 and 5 learners to educate their young minds about the story of wool. The project was developed in conjunction with the Western Cape Education department and was structured to tie in with the existing Technology curriculum.

Each school in the Western Cape received a pack with worksheets, a Merino Wool book and SA Merino Wool DVD, developed and sponsored by Cape Wools SA. Each of the children worked through the DVD and worksheets and made a poster which depicted the story of wool as they see it. The schools in turn submitted these posters to Cape Wools for judging and the best three entries each won a computer for their school and R500 cash for the learner.

Cape Wools SA funded the printing and purchasing of the resources as well as the postage for the delivery of the resources to all schools with Grade 4 and 5 leaners in the Western Cape. Over 1000 primary schools received the resources with a potential outreach to over 80 000 learners if all teachers used the resources. This was done towards the end of 2011 with schools registering to participate in the poster competition.

This project proved so successful that Cape Wools SA endeavours to roll out the project to other provinces as well. Negotiations with the various Education Departments are currently underway.

The wool industry is one South Africa’s major contributors of foreign currency, earning in excess of R2.5 billion annually, and more than 90 per cent of South Africa’s wool produced annually being exported.

In support for the local wool economy and the global love of wool, Cape Wools SA has joined forces with the internationally acclaimed The Campaign for Wool, and Sandton City, to hold the first every South African Wool Week, which ran from May 28th to June 3rd  2013.

A full week of events around the versatile and valuable fibre took place at Sandton and all proceeds of this event went towards the School Project.

Wool Week SA was a huge success with the flock of decorated Sheep Art raising just over R151 000. These sheep were auctioned during an exclusive cocktail reception, of which former Miss South Africa Jo-Ann Strauss was MC, with “Re-use. Reduce. Recycle”, decorated by Maid in Africa, securing the highest bid of R30 000.

The two sheep donated by the National Wool Growers’ Association (NWGA) reached R13 000 and R8 700 respectively. Chairman of the NWGA, Harry Prinsloo, secured the highest bid for “Matabielie” and Paul Lynch, co-owner of Standard Wool, bought “Naturally”.